Skate Shop Day is the day that the skateboard community celebrates our cultural hubs, the foundations of every skate scene, the places that bring skaters together and act as the glue for skateboarding as a whole. Skate Shop Day is meant to get skaters in to the shops to show love to the unsung heros that do so much for skating 365 days of the year. We support skate shops every day but we celebrate them on February 17th.